Categoria: mac

In 2006, when Edward Steichen’s 1904 photograph Pond-Moonlight sold for $2.9 million, setting a record at the time, just three prints of that image were known to exist in the world. All three were created with Steichen’s supervision, making them irreplaceable. Back then, it might have seemed inconceivable that art collectors would pay millions of… Continua a leggere How rarity and exclusivity impact the value of NFTs

The fashion and beauty industries are changing. The 2022 Instagram Trend Report reveals that one in three young people are interested in buying and learning more about “clean” skincare and makeup products, including plant-based and vegan products. At the same time, 23% are expecting to thrift more online, while 24% expect to contribute to sustainability… Continua a leggere Capturing natural beauty and fashion in commercial photography

According to research by McKinsey and Company, email marketing is almost 40 times more effective at acquiring customers than Facebook and Twitter combined. Photographers in 2022 know how to build and maintain an online presence through social media, but one overlooked way of potentially turning followers into clients is through customized email newsletters, delivered straight… Continua a leggere Why creating an email list is a great idea as a photographer

In March of 2021, an artist who goes by the name neitherconfirm listed 26 NFTs for digital portraits. Then, the same artist switched out the image files and replaced them with photos of carpets. The move was a harmless in-joke referencing the idea of a “rug pull,” a term used to describe a type of… Continua a leggere How to safeguard your artwork or art collections on the decentralized web

Many of the last century’s most prolific photographers had frequent passion projects on the side of their professional work. Irving Penn, who worked with Vogue for more than sixty years, experimented in the studio and darkroom for long hours on his own, outside of his paid assignments. One such project, a series of experimental nudes… Continua a leggere Eight tips for tackling a personal photography project

The last year has brought with it more than a couple of inspiring ad campaigns featuring creative powerhouses, celebrating their personal style and flare. For starters, Valentino teamed up with nine indie bookstores for a campaign celebrating small businesses and their owners. Calvin Klein featured members of the LGBTQIA+ collective Queer Skate LA in a… Continua a leggere How to shoot creative portraiture that sells

In 2017, the creative technologists at Larva Labs created a collection of 10,000 unique pixel-art characters. They then offered them to anyone with an Ethereum wallet, and they were quickly snatched up. Some were sold soon after, for around $30. But it wasn’t until 2021 that the project, CryptoPunks, would become a household name. In… Continua a leggere How to price your NFTs

In the 1940s, the photographer Gjon Mili teamed up with Pablo Picasso to play with light painting using a simple penlight. During a period of experimentation in the 1950s, Weegee used prisms to create kaleidoscopic distortions. In the 1960s, the film Easy Rider made lens flare look cool. For generations, photographers have used creative lighting… Continua a leggere Getting creative with lighting

As we navigate an increasingly digital world, images remain one of the most important tools for today’s marketers to connect with consumers. According to research, not only are social media posts with pictures more popular than those without, but professionally shot, high-quality photos lead to higher engagement. In 2022, brands and advertisers understand that choosing… Continua a leggere Make your Licensing photos more salable with these simple tips!

From high-profile art collecting funds to ambitious artist collectives, the world is abuzz with talk of decentralized autonomous organizations—or member-owned communities made possible by blockchain technology. For the uninitiated, a DAO is exactly what it sounds like: a group of people operating in service of a common goal without a centralized authority, such as a… Continua a leggere Everything you need to know about DAOs