Clever Advertising for the McDonald’s Golden Arches

Cream Electric Art is a production studio based in Sydney, Australia; they have published a clever advertising project for McDonalds. Deeply focusing on their iconic logo for which represents the infamous ‘Golden Arches’, a representation that went on the big screen for the The Founder movie. I just appreciate how insightful Cream Electric Art studio took little moments from our daily life and simply placed the golden arches. It’s subtle but very clever!

More Links

• Studio Site
• Behance

Advertising

• Follow Cream Electric Art on Behance

Credits

• DDB: CCO: Ben Welsh
• ECD: Tara Ford
• Creative Partner: David Joubert
• Creative Team: Elaine Li & Jared Wicker
• VMLY&R (Cone image): ACD: Louise McQuat
• Associate Producer: Lily Atherton
• Photographer: Danny Eastwood @ The Pool Collective.